WHY SOCIAL MEDIA MATTERS WHEN SELLING YOUR HOME

WHY SOCIAL MEDIA MATTERS WHEN SELLING YOUR HOME

Social media has completely changed the way we market property.

Of course, Rightmove remains a hugely important part of selling your home, but today, great property marketing is about much more than simply putting a listing online and waiting for buyers to find it.

In this month’s Ask AKS, Andrew chats about why social media has become such an important part of our marketing strategy and how we use it to get our properties in front of more potential buyers.

GETTING PROPERTIES IN FRONT OF PEOPLE

One of the biggest advantages of social media is that it allows us to reach people before they are necessarily looking for a property. Someone might not be actively searching Rightmove that morning, but they could be scrolling through Facebook or Instagram when a property video catches their eye.

That first look can be enough to make someone think, “Actually, I could see myself living there.” And that is exactly what good property marketing should do — create interest and make people want to find out more.

VIDEO TELLS THE STORY

We use social media in lots of different ways, but video is particularly powerful.

Our first-look videos give potential buyers an immediate feel for a property, while our full property videos allow us to show how the accommodation flows and highlight the features that make a home stand out.

A photograph shows you a room. A video can show you how it feels to walk through the house. It also gives us the chance to talk about the things we genuinely like about a property, rather than simply listing its features.

IT'S NOT JUST ABOUT THE PROPERTY

Social media isn't only about advertising homes for sale. It's also about showing the people behind AKS.

You'll see us talking about the local property market, sharing advice, showcasing different areas, celebrating sales and introducing you to the team.

Why does that matter? Because choosing an estate agent is about trust. We want potential clients to know who they're dealing with before they even pick up the phone.

By regularly appearing on social media, we're able to show our personalities, our knowledge and, most importantly, how passionate we are about what we do.

BUILDING A CONNECTION

The decision to sell your home doesn't always happen overnight. Someone might see one of our property videos today, follow our page and then six months later decide that it's time to move.

By being consistent on social media, we stay in front of people.

So when that decision is made, hopefully AKS is already a name they know and trust.

That's the real value of social media. It's not necessarily about getting an instant enquiry from every post. It's about building awareness and relationships over time.

MORE THAN JUST A LISTING Ultimately, social media is another tool in our marketing toolbox.

Professional photography, great property details, Rightmove, our database, local knowledge and social media all work together to give a property the best possible exposure.

Because the more people who see a property, the greater the opportunity to find the right buyer.

And in a world where so many of us spend time scrolling through social media every day, it's an opportunity we simply can't ignore. Good property marketing isn't just about being seen. It's about being remembered.

And that's exactly what we're aiming to achieve with every property we market!